Customer Asset Lifecycle Management (CALM)
Data Infinity is founded with the purpose to improve sales opportunity visibility within organizations. With this in mind Data Infinity developed the market leading Customer Asset Lifecycle Management
methodology (CALM). CALM enables large, medium and small organizations to plan, manage, measure and increase customer value. CALM is a system used by sales forces worldwide to maximise selling opportunities from their existing installed base of customers.
The CALM system is built on the premise that customer value and revenues are tied to the life cycle of the
asset sold to the customer in connection with the attributes of the asset and particular trigger points within the asset lifecycle. For example, when a product that was sold to a customer five years ago reaches its end of service life then an opportunity exists for a sales rep to make a sales call to that customer to sell a new product. The CALM system explains in detail how to find opportunities and the best way to make the sale. Data Infinity's customer asset lifecycle management solution optimises every contact you have with your installed base customers by turning your data in to a systematic process that delivers multiple
recurring sales opportunities.
The CALM System is
broken up into the following parts:
- The Layer Model
- Leaking Bucket Effect
- Installed Base
- Circles of Opportunity
- Selling Event Triggers (Event Continuum)
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On-Demand
built for sales teams to visualize
revenue opportunities revealed by the CALM methodology.
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