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"The enormous difficulty of data access, data
cleansing, and maintaining data integrity is the dirty little secret
of the CRM market." - AMR Research, June 2002 |
CRM systems come with two big disadvantages: cost and complexity.
Forrester Research found that large companies can spend between $15
million and $30 million per year on CRM software. And the Meta Group
estimates that 55 to 70 percent of CRM projects fail to meet their
objectives.
The most common reason for their failure was a lack of customer data
integration across the 10 to 30 different IT systems at the average
enterprise. Gathering coherent customer data in a single place,
analyzing it effectively, realigning an organization according to the
insights obtained — all of this is hard to do. It’s no surprise that
some organizations fail to complete the journey."
(Read full article
No Frills CRM article)
The customer experience suffers when sales, call-center, and service
agents lack an understanding of the customer's complete history.
Sales and marketing expenses balloon when cross-sell and up-sell efforts
are based on duplicate, dirty, or incomplete data.
Opportunities to drive new revenues or increase profitability are lost
when customer and transactional information are not linked.
InterVis provides fresh business intelligence by unlocking data across
the whole enterprise in an easy-to-use web browser interface. Taking
data from many sources and making it visible, relevant and timely, Intervis simplifies the user-experience and vastly increases employee
productivity. Read more >>>
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