Layer Model
The CALM system starts with data. From this data, information is
gathered to build a picture of assets (product sold), contracts,
warranties and
other important customer touch points such as leases. Once we have this
information we can now add process. Process includes such activities as
organizing, sorting and matching this information to build a complete
picture
of the asset lifecycle and associated opportunities. These
opportunities can
then be further organized by sales rep into scheduled or unscheduled by
events
triggers from which opportunities can be turned into closed deals.
All of these activities strive to ensure that the timing to talk to customers about an opportunity is optimal to ensure sales effectiveness.
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