CALM - A New Business Methodology
With many years experience in the computer hardware and services
business, Data Infinity realised the limitations of CRM systems to
provide a lead management system that actually made a difference to
the bottom line of a company’s business – that is, to increase
revenues and reduce costs.
Setting about resolving this problem resulted in the development of
a unique business methodology called CALM or Customer Asset
Lifecycle Management.
Focusing on your installed base, CALM is a business principal that
suggests you should manage and track the asset you sell to your
customer, rather than just tracking the actual customer.
This allows you to automate your prospecting, based upon events that
occur in the lifecycle of the products you sell and serve up your
best opportunities to your sales team – every day.
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InterVis On-Demand
InterVis On-Demand puts the CALM principle into practice in an online
software application. InterVis On-Demand avoids the drama of
installing a complex software application into your business.
Most organisations are swamped by the volume of data produced by
their existing business systems. Product shipments, accounts
receivables, contact center statistics and marketing campaign
reports produce an enormous volume of data everyday. This leads to
the formation of islands of information – data that has become
trapped within an application or business unit. The
challenge is to
unlock the data across the organisation.
The best approach is to use
the data that has already been collected to find gaps and revenue
opportunities within the installed base.
InterVis On-Demand creates triggers during the lifecycle of the product
you sell to your customer advising the most appropriate people in
your organisation, such as your sales, marketing or call centre
staff, of actionable opportunities to create new or additional
revenue sources for your business.
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On-Demand
Built for sales teams to identify new revenue opportunities uncovered by the CALM methodology.
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